Case Studies
RADIUS-BASED LEAD GENERATION
WITH GOOGLE MAPS
A local business wanted to generate more leads by reaching out to companies in their area with a tailored offer. Instead of buying outdated contact lists, they needed a reliable way to identify fresh leads within a specific radius of their chosen location.
The Challenge
The main challenge was collecting accurate and relevant business details from Google Maps — but only within a defined distance from a target postcode. Manual research would have been time-consuming and inconsistent, so the client needed an automated solution that could gather data quickly and prepare it for outreach.
The Solution
- We designed an automated workflow using Make.com, Google Maps integration on a cloud
platform, and Apify for scraping.The process worked as follows: - Input Postcode:The client enters a postcode into the Google Maps module.
- Convert to Coordinates:The system retrieves the longitude and latitude of that postcode.
- Find Nearby Places: Using these coordinates, we search for relevant businesses within the
chosen radius. - Extract Business Details: Apify scrapes data from Google Maps search results, capturing
business names, categories, websites, phone numbers, and other available contact details. - Save for Outreach: All data is automatically saved into Google Sheets, giving the client a clean,
ready-to-use list for outreach campaigns.
Results
- Targeted Leads:The client received a list of businesses filtered by radius, ensuring only local leads
were included. - Efficiency:The process eliminated manual data collection and reduced time spent on lead
sourcing. - Scalability:The workflow can be repeated for different postcodes or regions, making it easy to
expand campaigns. - Outreach Ready:The Google Sheets export allowed the client to immediately begin contacting
prospects.
Key Takeaways
By combining automation tools like Make.com and Apify with Google Maps data, we built a scalable and accurate lead-generation system.This approach gave the client full control — they simply choose a postcode and radius, and within minutes, they have a list of fresh, local leads ready for outreach.