/* Hallmark · shared tokens. Brand colours preserved by explicit user instruction.
 * Audience: growing business owners. Purpose: discovery call. Source copy: content.json. */
:root {
  --color-navy:#00002d; --color-blue:#004bff; --color-blue-hover:#0038d6; --color-white:#fff;
  --color-paper:#f5f6fa; --color-mist:#e9edfa; --color-ink:#00002d; --color-muted:#53556b;
  --color-line:#d6d9e5; --color-dark-line:#303457; --color-dark-muted:#b7c0da;
  --color-light-blue:#9eb6ff; --color-raised:#0c123d; --color-transparent:transparent;
  --color-on-accent:#fff; --color-paper-surface:#fff; --color-paper-ink:#00002d;
  --color-paper-muted:#53556b; --color-paper-line:#d6d9e5;
  --font-body:'DM Sans',sans-serif; --font-display:'DM Serif Display',Georgia,serif;
  --font-mono:'IBM Plex Mono',monospace; --font-technical:'Space Grotesk',sans-serif;
  --font-condensed:'Barlow Condensed',sans-serif;
  --space-xs:4px; --space-sm:8px; --space-md:16px; --space-lg:24px; --space-xl:32px;
  --space-2xl:48px; --space-3xl:64px; --space-4xl:96px; --space-5xl:128px;
  --gutter:clamp(24px,5vw,80px); --review-height:44px; --ease:cubic-bezier(.2,.7,.2,1);
}
*{box-sizing:border-box}html,body{margin:0;overflow-x:clip}html{scroll-behavior:smooth;scroll-padding-top:72px}body{font:400 16px/1.65 var(--font-body);background:var(--color-paper);color:var(--color-ink);-webkit-font-smoothing:antialiased}button,a,summary{-webkit-tap-highlight-color:var(--color-transparent);touch-action:manipulation}a{color:inherit;text-decoration:none}button{font:inherit;color:inherit;cursor:pointer}button:disabled{opacity:.45;cursor:not-allowed}a:active,button:active{opacity:.7}a:focus-visible,button:focus-visible,summary:focus-visible{outline:3px solid var(--color-blue);outline-offset:5px}h1,h2,h3,h4,p{margin:0}h1,h2,h3{font-family:var(--font-display);font-style:normal;font-weight:400;min-width:0;overflow-wrap:anywhere}h1 em{font-style:normal}h1{font-size:clamp(56px,6.7vw,112px);line-height:1.02;letter-spacing:-.04em}h2{font-size:clamp(38px,4.2vw,68px);line-height:1.08;letter-spacing:-.035em}h3{font-size:28px;line-height:1.2;letter-spacing:-.02em}p{max-width:70ch}img,svg{display:block;max-width:100%}button,summary{min-height:44px}button{border:0;background:none}ul{padding-left:20px}li{padding-left:4px}[hidden]{display:none!important}::selection{background:var(--color-blue);color:var(--color-white)}.skip{position:fixed;top:-100px;left:24px;z-index:999;background:var(--color-white);color:var(--color-navy);padding:16px}.skip:focus{top:56px}
.review{height:var(--review-height);position:relative;z-index:40;display:flex;align-items:center;justify-content:space-between;padding-inline:var(--gutter);border-bottom:1px solid var(--color-line);background:var(--color-paper);color:var(--color-muted);font-size:11px;letter-spacing:.03em}.review nav{display:flex;align-items:center;height:100%;gap:24px}.review a{display:flex;align-items:center;min-height:44px;white-space:nowrap}.review a[aria-current]{color:var(--color-navy);box-shadow:inset 0 -2px var(--color-blue)}.review a:hover{color:var(--color-blue)}
.site-header{display:flex;align-items:center;justify-content:space-between;gap:24px;padding:24px var(--gutter);position:relative;z-index:20}.wordmark{display:inline-flex;align-items:baseline;white-space:nowrap;font:700 29px/1 var(--font-body);letter-spacing:-1.8px;min-height:44px;padding-block:8px}.wordmark span{font-weight:400}.wordmark b{color:var(--color-blue);font-size:36px;line-height:0}.site-header nav{display:flex;align-items:center;gap:32px;font-size:14px}.site-header nav>a:not(.button){min-height:44px;display:flex;align-items:center}.site-header nav>a:not(.button):hover{text-decoration:underline}.menu-toggle{display:none}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:24px;padding:16px 24px;background:var(--color-blue);color:var(--color-white);font-size:14px;font-weight:500;line-height:1.2;min-height:54px;white-space:nowrap;border:1px solid var(--color-blue);transition:background .2s var(--ease)}.button svg,.text-link svg,.booking-fallback svg,.direction-open svg{width:20px;height:20px;flex:none}.button:hover{background:var(--color-blue-hover)}.button.secondary{color:inherit;background:var(--color-transparent);border-color:currentColor}.button.secondary:hover{background:var(--color-mist)}.text-link{display:inline-flex;gap:16px;align-items:center;min-height:44px;font-size:14px;white-space:nowrap;border-bottom:1px solid currentColor}.eyebrow{font-size:11px;font-weight:600;text-transform:uppercase;letter-spacing:.15em;line-height:1.5}.hero{padding:64px var(--gutter) 48px;position:relative}.hero-text .eyebrow{margin-bottom:32px}.hero-description{font-size:16px;max-width:54ch;margin-top:24px}.hero-actions{display:flex;align-items:center;gap:16px;flex-wrap:wrap;margin-top:32px}.reassurance{font-size:11px;color:var(--color-muted);margin-top:16px}.headline-options{display:flex;align-items:center;gap:16px;margin-top:20px}.headline-options button{font:400 11px var(--font-mono);border-bottom:1px solid var(--color-line);min-width:44px;padding:8px;color:var(--color-muted)}.headline-options button[aria-pressed=true]{border-color:var(--color-blue);color:var(--color-blue)}.headline-options button:hover{background:var(--color-mist)}.hero-scroll{display:inline-flex;min-width:44px;min-height:44px;align-items:center;justify-content:center}.hero-scroll svg{width:24px;transform:rotate(90deg)}.section{padding:96px var(--gutter)}.section-heading h2{margin-top:16px}.section-heading .intro{font-size:16px;line-height:1.75;margin-top:24px;color:var(--color-muted);max-width:64ch}.section-heading{max-width:860px}.process-steps{margin-block:48px}.step-content p{color:var(--color-muted);font-size:15px}.step-label,.deliverable-label{font:500 10px/1.5 var(--font-mono);text-transform:uppercase;letter-spacing:.1em}.step-label{margin-bottom:16px}.step-content .deliverable-label{margin-top:24px}.step-content ul{margin:12px 0 0;padding:0;list-style:none}.step-content li{font-size:12px;padding:4px 0}.step-content li::before{content:'↗';margin-right:12px}.step-number{font-family:var(--font-mono)}.case-number{font:400 12px/1.5 var(--font-mono)}.use-case p{font-size:15px;line-height:1.8;color:var(--color-muted)}.transformations{margin-top:48px}.transformation-row{display:grid;grid-template-columns:minmax(0,1fr) 24px minmax(0,1.25fr) 24px minmax(0,1fr);gap:24px;align-items:center;padding:24px 0;border-bottom:1px solid var(--color-line)}.transformation-row h3,.transformation-row p{font:500 16px/1.5 var(--font-body)}.cell-label{display:block;font:400 9px/1.5 var(--font-mono);text-transform:uppercase;letter-spacing:.12em;margin-bottom:8px;color:var(--color-muted)}.transform-arrow{color:var(--color-blue)}.outcome p{color:var(--color-blue)}.faq{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.25fr);gap:80px}.faq h2{font-size:clamp(40px,4vw,58px)}.faq-cta{margin-top:48px;max-width:46ch}.faq-cta h3{font-size:24px}.faq-cta p{font-size:14px;margin:16px 0 24px;color:var(--color-muted)}.questions details{border-bottom:1px solid var(--color-line)}summary{list-style:none;cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:24px;padding:24px 0;font-size:16px;font-weight:500}summary::-webkit-details-marker{display:none}.detail-plus{font:400 24px/1 var(--font-body);flex:none;width:24px;text-align:center}details[open]>summary .detail-plus{transform:rotate(45deg)}.questions details>p{padding-bottom:24px;font-size:14px;line-height:1.8;color:var(--color-muted)}summary:hover{color:var(--color-blue)}.booking{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.25fr);gap:64px}.booking-copy h2{font-size:clamp(44px,4.7vw,76px)}.booking-fallback{display:inline-flex;align-items:center;gap:16px;min-height:44px;margin-top:32px;font-size:14px;text-decoration:underline;text-underline-offset:5px}.calendar{background:var(--color-white);border:1px solid var(--color-line);min-width:0}.calendar iframe{display:block;width:100%;height:700px;border:0}.blog-heading{display:flex;align-items:end;justify-content:space-between;gap:32px;margin-bottom:48px}.article-list article{min-width:0}.article-image{display:block;overflow:clip;background:var(--color-navy)}.article-image img{aspect-ratio:16/10;width:100%;height:auto;object-fit:cover;transition:opacity .2s var(--ease)}.article-image:hover img{opacity:.8}.article-copy{padding-block:24px}.article-copy h3{margin-top:16px}.article-copy>p:not(.eyebrow){color:var(--color-muted);font-size:14px;line-height:1.8;margin-block:16px}.article-copy .text-link{margin-top:8px}.article-copy h3 a:hover{text-decoration:underline}.site-footer{padding:64px var(--gutter) 24px;display:grid;grid-template-columns:minmax(0,1.5fr) minmax(0,.7fr) minmax(0,1fr);gap:48px;background:var(--color-navy);color:var(--color-white)}.site-footer .eyebrow{color:var(--color-dark-muted);margin-bottom:16px}.footer-nav nav{display:flex;gap:24px;align-items:center;flex-wrap:wrap}.footer-nav a,.footer-contact a{min-height:44px;display:inline-flex;align-items:center;font-size:14px;white-space:nowrap}.site-footer a:hover{color:var(--color-light-blue)}.social{display:flex;align-items:center;gap:24px;margin-top:8px}.copyright{grid-column:1/-1;max-width:none;border-top:1px solid var(--color-dark-line);padding-top:24px;color:var(--color-dark-muted);font-size:11px}
/* Comparison page */
.comparison main{max-width:1600px;margin:auto;padding:0 var(--gutter)}.comparison-masthead{display:flex;align-items:center;justify-content:space-between;padding-block:32px;border-bottom:1px solid var(--color-line)}.comparison-masthead>span{font-size:12px;color:var(--color-muted)}.comparison-intro{padding:80px 0 64px;display:grid;grid-template-columns:minmax(0,1.4fr) minmax(0,.8fr);gap:24px 64px;align-items:end}.comparison-intro .eyebrow{grid-column:1/-1}.comparison-intro h1{font-size:clamp(60px,7vw,104px)}.comparison-intro>p:last-child{max-width:42ch;color:var(--color-muted);font-size:16px}.direction-list{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}.direction{border:1px solid var(--color-line);background:var(--color-white);min-width:0}.direction-image{aspect-ratio:1.25;overflow:clip;background:var(--color-navy);border-bottom:1px solid var(--color-line)}.direction-image img{width:100%;height:100%;object-fit:cover;object-position:top}.direction-meta{padding:24px}.direction-meta h2{display:flex;justify-content:space-between;align-items:center;font-size:38px;margin-block:16px}.direction-meta h2 span{font:300 28px var(--font-body)}.direction-meta p{font-size:14px;color:var(--color-muted)}.direction-open{display:flex;align-items:center;justify-content:space-between;min-height:44px;margin-top:24px;font-size:13px;border-top:1px solid var(--color-line);padding-top:16px}.direction:hover .direction-open{color:var(--color-blue)}.bloom-preserved{display:flex;align-items:center;justify-content:space-between;gap:32px;background:var(--color-navy);color:var(--color-white);padding:48px;margin-top:32px}.bloom-preserved h2{font-size:40px;margin:8px 0 16px}.bloom-preserved p:last-child{font-size:14px;color:var(--color-dark-muted)}.bloom-preserved>span{font-size:48px}.comparison-footer{display:flex;align-items:center;justify-content:space-between;padding-block:32px;color:var(--color-muted);font-size:12px}.comparison-footer a{min-height:44px;display:flex;align-items:center}
@media(min-width:1700px){.page{max-width:1800px;margin:auto}.section{padding-inline:96px}}
@media(max-width:1100px){.hero-actions{gap:12px}.button{font-size:13px;padding:16px}.faq{gap:48px}.booking{gap:32px}.site-footer{gap:32px}.transformation-row{gap:16px}.direction-list{gap:16px}.direction-meta{padding:16px}.direction-meta h2{font-size:32px}}
@media(max-width:800px){.site-header{padding:20px var(--gutter);flex-wrap:wrap}.site-header nav{gap:24px}.site-header nav .button{display:none}.section{padding:64px var(--gutter)}.hero{padding:40px var(--gutter)}h1{font-size:clamp(52px,9vw,76px)}.faq,.booking{grid-template-columns:minmax(0,1fr);gap:40px}.faq-aside{display:block}.faq-cta{margin-top:32px}.blog-heading{align-items:start;flex-direction:column}.transformation-row{grid-template-columns:minmax(0,1fr) 20px minmax(0,1.3fr) 20px minmax(0,1fr);gap:12px}.transformation-row h3,.transformation-row p{font-size:13px}.site-footer{grid-template-columns:repeat(2,minmax(0,1fr))}.footer-brand{grid-column:1/-1}.direction-list{grid-template-columns:minmax(0,1fr)}.direction{display:grid;grid-template-columns:repeat(2,minmax(0,1fr))}.direction-image{aspect-ratio:auto;min-height:280px}.direction-meta{padding:32px}.comparison-intro{grid-template-columns:minmax(0,1fr);gap:24px;padding:48px 0}.comparison-intro>p:last-child{max-width:60ch}.calendar iframe{height:700px}}
@media(max-width:540px){:root{--gutter:24px}.review{padding-inline:16px;font-size:10px}.review nav{gap:16px}.review-back{font-size:0}.review-back::before{content:'←';font-size:18px}.site-header{gap:16px}.wordmark{font-size:26px}.menu-toggle{display:flex;align-items:center;gap:16px;font-size:12px;min-width:64px}.site-header #main-nav{display:none;flex-basis:100%;border-top:1px solid var(--color-line);padding-top:16px;gap:24px}.site-header #main-nav.is-open{display:flex}.hero-actions{align-items:stretch;flex-direction:column}.hero-actions .button{width:100%}.hero h1{font-size:clamp(48px,11vw,62px)}.hero-description{font-size:15px}.hero-text .eyebrow{margin-bottom:24px}.reassurance{font-size:10px}.section h2{font-size:38px}.section-heading .intro{font-size:15px}.transformation-row{grid-template-columns:minmax(0,1fr);gap:12px;padding-block:24px}.transformation-row>div{display:grid;grid-template-columns:64px minmax(0,1fr);gap:12px;align-items:start}.cell-label{margin-top:4px;margin-bottom:0}.transform-arrow{display:none}.transformation-row h3,.transformation-row p{font-size:14px}.site-footer{grid-template-columns:minmax(0,1fr);padding-top:48px;gap:32px}.footer-brand{grid-column:auto}.copyright{grid-column:auto}.comparison-masthead{align-items:start;gap:16px}.comparison-masthead>span{font-size:10px;max-width:115px;text-align:right}.comparison-intro h1{font-size:56px}.comparison-intro .eyebrow{font-size:10px}.direction{display:block}.direction-image{min-height:0;aspect-ratio:1.25}.direction-meta{padding:24px}.bloom-preserved{padding:32px 24px}.bloom-preserved h2{font-size:32px}.bloom-preserved>span{font-size:32px}.comparison-footer{gap:24px;align-items:start}.comparison-footer span{max-width:28ch}.comparison-footer a{white-space:nowrap}.faq summary{font-size:15px}.calendar{margin-inline:-12px}.calendar iframe{height:720px}}
.booking-direct{min-height:320px;padding:32px;border:1px solid currentColor;display:flex;flex-direction:column;align-items:start;justify-content:end;gap:16px;transition:background .2s var(--ease)}.booking-direct .booking-arrow{font:400 120px/.9 var(--font-body);align-self:end;margin-bottom:24px}.booking-label{font:400 38px/1.1 var(--font-display);white-space:nowrap}.booking-reassurance{font-size:11px;line-height:1.6}.booking-direct:hover{background:var(--color-mist)}.blueprint .booking-direct{border-color:var(--color-dark-line);background:var(--color-navy)}.blueprint .booking-direct:hover{background:var(--color-raised)}.blueprint .booking-arrow{color:var(--color-light-blue)}.signal .booking-direct{border-color:var(--color-white)}.signal .booking-direct:hover{background:var(--color-blue-hover)}.signal .booking-direct:focus-visible{outline-color:var(--color-white)}.signal .booking-label{font-size:48px;font-weight:600;text-transform:uppercase}.signal .hero h1{font-size:clamp(80px,8.2vw,128px);max-width:none}.direction-image img{object-fit:contain;object-position:top;background:var(--color-paper)}
@media(max-width:800px){.signal .hero h1{font-size:clamp(72px,10vw,96px)}.booking-direct{min-height:280px}.blueprint .process-steps{padding-bottom:0}}
@media(max-width:540px){.signal .hero h1{font-size:clamp(58px,13.5vw,74px)}.booking-direct{padding:24px;min-height:280px}.booking-reassurance{font-size:9px}.booking-label{font-size:32px}.signal .footer-brand .wordmark{font-size:clamp(42px,13vw,64px)}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{animation:none!important;transition:none!important}}